Accessories for a brand new car
Mats, liners, organisers, screen protectors, dashcams. The most repeated purchase wave in the group, and it happens in the first weeks of ownership.
Peak delivery. Cars arriving now, and the most active feed of the four
Škoda Elroq
Škoda Elroq
owner community
Cars are landing on driveways right now. This is the most active feed of the four and the one where a brand is still an open question.
- Members
- 17,041
- Active in 60 days
- 13,560
- Sponsored post
- 270 EUR
- Pinned post 7d
- 675 EUR
Figures from the group's own Facebook insights, 31 July to 28 September 2026. Net prices; VAT 23% added where applicable.
Who advertises here
Industries this audience is worth buying for
Almost every strong post in this group is a delivery post: new car day, a seven month wait finally over, a first motorway run at 3.7 mi/kWh, a first EV and the owner swearing out loud at the acceleration. People at that moment buy a stack of things within weeks and have no supplier for any of them. There are also prospective buyers reading before they order, and one of the most viewed posts of the period was somebody who joined specifically to ask owners what they thought.
Styling, wraps and body parts
Swapping the light grey bumpers for the Sportline black version comes up again and again, along with wheels and trim. Members ask whether it can be done and who does it.
Paint protection and detailing
Cars are days old and owners are already polishing them and posting the results. Film, ceramic coating and detailing sell into a fresh, undamaged car.
Home charging, tariffs and roaming cards
First time EV owners working out overnight charging, which wallbox to fit and which card covers which network. There is no incumbent supplier to displace.
Insurance and finance for a first EV
Owners discovering that EV cover differs from what they had before, with a renewal date twelve months out and no loyalty to anyone yet.
Dealers and brokers
A visible minority of the group has not ordered yet and is reading owner opinions before committing, which is a rare thing to be able to buy.
What members actually ask
The questions this group is asking right now
Taken from the group's best read posts of the last two months. If your product answers one of these, you are not interrupting the conversation, you are joining it.
- New car day. What should I fit or buy first?
- I got 3.7 mi/kWh on the motorway. How does that compare?
- Can the car be driven without entering the PIN?
- Has anyone swapped the grey bumpers for the black Sportline ones?
- Warning light this morning, no display and no functions. Any ideas?
- I am thinking of ordering one. What do owners actually think?
The numbers
What we can prove
Straight from the group's Facebook insights for 31 July to 28 September 2026. Membership is measured from 2 July 2026, which is as far back as the export goes. We publish these whether they flatter the group or not.
| Members today | 17,041 |
|---|---|
| Members on 2 July 2026 | 15,542 |
| Active members, last 60 days | 13,560 (80%) |
| Join requests approved, last 60 days | 1,456 |
| Posts, comments, reactions in 60 days | 140 / 1,664 / 2,367 |
| Comments per post | about 12 |
| Views of the best read posts, median and highest | 1,862 / 7,242 |
| Busiest day | Wednesday |
The view figures describe the group's strongest posts in the period, not an average post, and they are not a promise. Organic reach depends on the platform and on how members react. What we guarantee is the placement, the date and the duration, and you get your post's real figures in the report.
Where the group is
Peak delivery: cars arriving now, and the most active feed of the four
Each of the four communities sits at a different point in its life, and that changes what an advertiser should expect from it. Here is where this one stands.
Growing, and the fastest talking of the four
15,542 members at the start of July, 17,041 now, with 1,456 join requests approved in the last 60 days. 140 posts drew 1,664 comments, about 12 per post, the highest engagement density we sell.
Four in five members are active
13,560 of 17,041 members interacted in the last 60 days. Proportionally this is the most engaged of the four communities.
The best median reach of the four
Across the group's strongest posts the median was 1,862 views, higher than in the much larger Enyaq group. A smaller, busier community can out read a bigger, calmer one.
The car
What Škoda Elroq owners talk about
The Elroq is Škoda's compact electric SUV: smaller and cheaper than the Enyaq, the same MEB underpinnings, and for a large share of its owners the first electric car they have driven daily. The vRS version has its own following inside the group.
The conversation reflects a car that is new to its owners. Real world consumption against the official figure. Whether the dealer handover was any good, because several of the most read posts are complaints about exactly that. Waiting times, which have run to months. Which accessories are worth buying and which are dealer margin. Styling swaps between the standard and Sportline trims. And the first electronic gremlins, posted with a photo of the dashboard and a request for help.
An advertiser arriving here meets a customer at the start of the ownership cycle rather than in the middle of it.
Pricing
What a placement here costs
Net prices in EUR. VAT 23% is added for Polish buyers and for EU buyers without a valid VAT ID; EU businesses with a valid VAT ID are invoiced under reverse charge.
| Format | What you get | Price |
|---|---|---|
| Sponsored Post | One post in the group feed, stays in the group permanently. | 270 EUR |
| Pinned Post 7d | The same post, pinned to the top of the group for seven consecutive days. | 675 EUR |
| EV Bundle, all four communities | Enyaq, Elroq, Epiq and Peaq together, 15% below the sum of the parts. | from 850 EUR |
FAQ
Before you book the Elroq group
How does this compare with the Enyaq group?
Smaller, 17,041 against 28,253, but more active per member: 80% of members interacted in the last 60 days against 66%, and the median reach of the strongest posts was actually higher here, 1,862 views against 1,193. Different audiences, not better and worse.
Which industries do best here?
Everything bought in the first weeks with a new car: accessories, styling and body work, detailing and paint protection, home charging, insurance. Servicing and repair offers work less well here than in the Enyaq group, because these cars are still under warranty.
What sort of post works here?
Anything aimed at a car that has just arrived. Delivery posts are the most read content in the group, so an offer that fits the first weeks of ownership reads as useful rather than as an advert.
Are these owners or people still shopping?
Mostly owners and people with an order placed, plus a visible minority researching before they commit. One of the best read posts of the period was a prospective buyer asking what owners think.
Can I include a discount code?
Yes, and it tends to work here because the audience is actively buying things for a new car. Put it in the brief and we will format it so it stands out.
When is the best day to publish?
Wednesday is the busiest day, though the week is flatter here than in the other groups. Every day sees real activity.
The other communities
Three more audiences
Different models, different stages. The EV Bundle covers all four at 15% below the sum of the parts.